Lose It! Lab Feature
The Lose it! Lab is the first AI-native feature that helps users better navigate their holistic health journey and achieve their specific goals. Rather than a one-size-fits all solution, the Lab at its core is customizable and adapts to each user’s unique needs and goals.
Organization
Lose It!
Project Duration
30 weeks
Team
2 PMs, 3 Designers, iOS + Android Devs
Role
Design Lead
Research
Research and hypotheses
Research with Premium and Lifetime members points to three needs.
First, members are already looking for intelligence: 25% of surveyed users take health questions to LLMs today, and they want structured intelligence that does the complex thinking for them.
Second, behavior is the real challenge. Even loyal, consistent loggers aren't eating as well as general data suggests, and snacking, overeating and cravings remain their biggest daily struggles.
Third, members want true individualization. They want to be compared to themselves rather than to peer groups, and they expect direct guidance on their own habits instead of generic best practices.
Impact
Nutrition Summary KPIs
This project resulted in statistically significant boosts in our KPIs:
8% increase in Total Revenue Per User
4% increase in Free User Conversions